April 4, 2008. Bethesda, Maryland. Betty.

Our advertising co-ordinator was leaving. Her husband, who was an official with the Corps of Engineers was being transferred to Hawaii, and of course, she was going too. Betty was working with a competitor and heard we would be needing a replacement. She was aware of our reputation and size, and she was intriged. Betty called me and of course I met her and was immediatly impressed with her style and expertise and charachter, so I hired her immediately. She started work one week before our retiring lady was leaving, so Betty learned the system. The continuity was seamless. For busy agents this is important. Actually Betty had already met with Connie to find out all about the job and the office, prior to meeting me. She did her homework. She came to work with us to take over all the advertising. Her writing skills and general competence has allowed her to expand her role.

Now this is what she does. Of course, she places and c-ordinates all our print advertising. She writes and responds to the Real Estate Commission. She writes and responds to all written complaints from the buying and selling public. She assists the agents with their marketing program and reviews most marketing materials for compliance. She is responsible for special programs for the office. Before Betty joined us, the All Office Seminar was planned and implemented by me. Since Betty joined us twelve years ago the quality of the seminars has increased and all the organization is handled by Betty. Her attention to detail is quite remarkable. She is always pleasant and effecient, so much so you forget how effective she is and just take her competence for granted. I have suggested in the past that we transfer the typing the ads in th the Post be delegated, but she reminds me gently that she joined us to do the advertising and she would like to do it herself. The other thing she does is the keeping of the notes at our Gold Lunch. She then organizes the information, word processes the remarks, then e mails to all the agents the wisdom gleaned from the top agents. This passing through to all the agents from the top agents has been helpful to all the agents in the office. Before Betty, I took on that role. Since Betty, the information is more helpful.

Betty is even going to come to Nova Scotia for our 50th. I am so used to Betty being in charge of all the last minute details, that she has agreed to join us for the celebration. Betty is a wonderfully competent person, but sometimes we all overlook her. Being quietly effecient is a great asset to an arganization, who can tend to not notice the powers that be. But we pay attention and we are grateful.

She is an identical twin. But that is another story.