Our lunch was served to us on a lovely outside patio made of stone. We ate Texas barbecue while surrounded by dogs in cages, all sitting under huge live oak trees. It was a most unusual combination, especially because we had never left the Subaru dealership in Boerne.
The dealership invites the Humane Society to bring dogs for adoption. When people come to see the dogs, they are given a ticket for a barbecue dinner, cooked and served in a big truck parked on the lot. Subaru gives a donation and they put out lots of advertising. The dogs are either small dogs or pups and the helpers walk the dogs all the time. Evidently, dogs are adopted, after the new owner is checked out. I am always amazed what makes for success.
In addition, anyone who comes to look at a car or talks to a salesman is given tickets for the barbecue. Again, it is in all their advertising. "Come to see a Subaru and eat a barbecue dinner", is on a big sign on the road. The message was also in all the papers. Our lunch was delicious. And we enjoyed watching the people playing with the dogs. Quite an unusual combination of dogs and barbecue, but clearly a success.
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